Friday, May 1, 2020

The VUCA World



We often use the term 'VUCA', whenever we describe the attributes of today's world. During my training or discussions, I easily cite scenarios in product development which leads to 'Uncertainty', 'Complexity' or 'Ambiguity'. However, I sometimes struggle to give a relevant example for 'Volatility'. 

Though unfortunate, but this COVID-19 crisis perfectly showcases the volatile nature of this world. This was unexpected, we were caught off-guard and we even aren't sure of how long this will continue. Such are the times when we desperately try to work out a solution by experimenting, observing, quickly adapting as per the results, and that's what all governments have been doing.

For us in the IT world, we need to respond to this change fast, may be by changing the product strategy, investing more in R&D or hiring some additional talent. These steps might be expensive, but not taking one, might be more. We shall keep ourselves ready for the coming shift in consumer demand, once things return to normalcy. 

Looking at the positive side, I am hopeful that this would lead to a series of innovations and we would definitely have few good chapters in the Corona diaries, to be told to the future generation. Stay Home, Stay Safe, Keep Working.

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